Captiva Insights

AI is changing how people find, trust, and choose brands. What does this mean for you?

Featured

Breaking Down Analytics: Turning Insights into Action

Explore how Captiva uncovers hidden brand signals, maps them to AI search behavior, and drives performance in the post-SEO era.

Featured

Your Website Isn’t the Destination — It's The Source

Forget about keywords — it’s about being accurately interpreted, referenced, and presented.

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Recent Insights

Breaking Down Analytics: Turning Insights into Action

Explore how Captiva uncovers hidden brand signals, maps them to AI search behavior, and drives performance in the post-SEO era.

Your Website Isn’t the Destination — It's The Source

Forget about keywords — it’s about being accurately interpreted, referenced, and presented.

You Don’t Own Your Brand’s First Impression Anymore. AI Does.

AI is now the first stop in your customer’s journey—and it's shaping how your brand is perceived. Controlling AI visibility is mission-critical.

Why Your Brand Isn’t Showing Up in ChatGPT And What To Do About It

Discover why you're disappearing from AI search results—and how to fix it. Learn how structured data, content clarity, and AI optimization can unlock visibility.