From finance to healthcare and beyond, we help marketers transition from search results to AI-generated answers.
Discovery no longer begins with a Google search. It likely starts with a natural-language prompt to ChatGPT, Gemini, or Perplexity. In that moment, your website isn’t a destination—it’s actually training data feeding a narrative the model controls. If AI doesn’t interpret you correctly or surface you frequently enough, you aren't just losing visibility, you're losing potential customers.
Most marketing teams are optimized for rankings, not relevance. Traditional SEO chases keywords and backlinks, but AI search doesn’t operate on pages. It operates on signals. Large language models rely on structured data, entity clarity, semantic consistency, and source authority. If your content lacks critical information, if your data is inconsistent, or if your website isn’t machine-readable, AI won't retrieve you.
Captiva fixes that by helping organizations earn their place inside AI-generated answers. We simulate thousands of real user prompts across leading models, reveal how they describe you, which competitors appear instead, and where your brand is drifting. Then we close the gaps—strengthening your data, aligning your narrative, reinforcing your products or services, and monitoring ongoing visibility so you can control how AI understands and presents you.
The future of discovery is happening inside chatbots, not landing pages. Captiva ensures you own the conversation in an era of conversational AI.
