Privacy Policy

Privacy Policy

Captiva AI ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information through our website (https://www.captiva.ai) and all services offered ("Services").

By accessing or using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect the following types of information:

A. Information You Provide

• Name, email address, phone number, company name, and job title when you sign up or contact us
• Payment and billing information when you subscribe to our services
• Any responses or preferences you provide through onboarding or consultations

B. Automatically Collected Information

• IP address and device identifiers
• Browser type, operating system, and referring URLs
• Pages viewed, time spent, clicks, and other usage data through cookies and similar technologies
• Data from Google Analytics, including Google Signals, which may associate your usage data with Google account data from users who have consented to Ads Personalization (see Section 4 for details)

C. AI Visibility and Brand Data

• We collect publicly available brand mentions and visibility data from AI search platforms like ChatGPT, Gemini, Perplexity, and Claude
• We run prompt-based brand audits and store those results for reporting, analysis, and benchmarking

2. How We Use Your Information

We use your information to:

• Provide, maintain, and improve the Captiva AI platform and features
• Generate AI visibility reports and performance dashboards
• Benchmark your brand’s visibility against competitors
• Communicate with you about product updates, insights, and support
• Detect, prevent, and respond to security incidents or fraud
• Comply with legal obligations and enforce our terms
• Analyze website usage and audience insights through Google Analytics and Google Signals

3. How We Share Your Information

We do not sell your personal or business data.

We only share data with:

• Trusted third-party service providers who assist in operations (e.g., payment processors, analytics tools, hosting partners)
• Legal or regulatory authorities when required to comply with the law or protect our rights
• Our affiliates or successors in the event of a merger, acquisition, or business transfer

All third-party providers are contractually obligated to protect your information and use it only for authorized purposes.

4. Cookies, Tracking, and Google Signals

Captiva AI uses cookies, tracking pixels, and similar technologies to:

• Analyze site traffic and usage patterns
• Improve user experience
• Store preferences or session information

We also use Google Analytics with Google Signals and Ads Personalization, which allows us to access aggregated, anonymized demographic and interest data from signed-in users who have opted into Ads Personalization with Google.

By using our site, you acknowledge that you have been informed of this data usage. You can control or disable cookies through your browser settings or manage your data via Google Ad Settings and Google Analytics Opt-out Tool.

In jurisdictions that require consent (e.g. GDPR, CCPA), we will prompt users to accept or decline cookies as required.

5. Data Retention

We retain your personal information only for as long as necessary to:

• Provide services and fulfill our obligations
• Resolve disputes or enforce agreements
• Comply with legal requirements

Brand visibility data and prompt history used in reports may be stored for performance analysis and benchmarking unless deletion is requested.

6. Data Security

We implement industry-standard security practices including:

• Encryption of data in transit and at rest
• Role-based access control
• Routine audits and monitoring

While we follow best practices, no system is 100% secure. You use the Services at your own risk.

7. Your Rights

You have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent where processing is based on consent
• Opt out of non-essential communications

To exercise these rights, email us at meetcaptiva@gmail.com.

8. Children’s Privacy

We do not knowingly collect or store data from users under 18 years of age. If we learn we have unintentionally collected such data, we will delete it promptly.

9. International Users

If you are accessing our site from outside the United States, note that your data may be transferred to, stored, and processed in the U.S. where our servers are located.

10. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” at the top. We encourage you to review this page regularly.