FAQ

Frequently Asked Questions

How is Captiva different from traditional SEO agencies or tools?

Captiva was built for a new era of search—where users ask questions to AI assistants like ChatGPT, Gemini, and Perplexity instead of typing keywords into Google. Traditional SEO still matters, but it’s only part of the picture. Most SEO agencies focus on backlinks, meta tags, and keyword rankings. That’s great for Google, but LLMs don’t work the same way.

Captiva optimizes your brand for how AI models retrieve and recommend content. That means improving how your information is structured, ensuring your content is trustworthy and machine-readable, and aligning your brand narrative across the platforms that AI tools train on. Our tools audit how your business shows up (or doesn’t) in real AI search scenarios and give you specific recommendations to increase your visibility. We’re not here to help you rank #1—we’re here to make sure you’re referenced when it matters.

Will Captiva improve my current SEO rankings?

Yes, and positively so. Captiva works in tandem with your existing SEO strategy by enhancing the very things that matter to both traditional search engines and LLMs—such as structured data, content clarity, page hierarchy, and topical authority.

When we optimize your content for AI discoverability, we often surface and fix issues that also hold back your organic performance on Google. For example, poor schema markup or ambiguous entity labeling can confuse both AI models and search engines. Captiva helps align your content with a semantic structure that makes sense to machines, which often leads to improved performance across all channels—not just LLMs.

We’re not replacing SEO—we’re expanding it. Think of Captiva as SEO for what’s next.

How quickly can I expect to see results?

It depends on the scope of your site, the changes you implement, and how quickly AI models refresh their training or retrieval indexes—but many of our clients begin to see significantly increased visibility within 2–6 months of working with Captiva.

Unlike traditional SEO, which often takes months to move the needle, LLMs update faster and respond immediately to structured, clear, and consistent information. In some cases, we’ve seen brands go from zero visibility to appearing in live AI responses in under 14 days.

That said, we treat this like any smart SEO strategy: long-term compounding value. Captiva doesn’t just give you a report—we monitor your progress, benchmark against competitors, and help you stay discoverable as models and algorithms evolve.

We also give you live prompt tests, visibility trend reports, and alerts when your brand is mentioned (or omitted) by name in AI outputs—so you always know how you're doing.

What businesses is Captiva best for?

Captiva is built for brands that rely on digital presence to drive growth. Whether you're a local service provider looking to dominate a local market, a DTC brand trying to compete with bigger global names, or a B2B company building authority in a niche market—we help you show up in the conversations.

We work especially well with owners and marketing teams who already invest in content, but want to take that investment further. If your blog, product pages, or service offerings aren't being referenced by AI models, you're leaving discoverability on the table.

We also partner with agencies and consultants looking to add AI optimization into their stack. Captiva’s audit, optimization, and monitoring tools make it easy to add LLM-focused visibility into existing workflows.

Bottom line: if people are searching for what you do—and asking AI for help finding it—Captiva helps you make sure they find you.

What does the 15-minute review include?

The 15-minute AI search review is your personalized walkthrough of your Captiva's best-in-class Visibility Audit. One of our SEO specialists will sit down with you (virtually) and walk through exactly how your website and brand are performing across major AI platforms like ChatGPT, Gemini, Claude, and Perplexity.

You’ll see which queries your brand currently shows up for, where you’re missing entirely, and how your content is being interpreted (or misinterpreted) by these language models. We’ll explain any structural gaps, schema issues, or brand inconsistencies that are holding you back, and we’ll outline a roadmap to improve it.

No generic dashboards. No fluff. Just a clear, expert-led breakdown of where your digital presence stands in the age of AI search—and what to do next.