Captiva AI (“Captiva,” “we,” “our,” or “us”) provides software and services that help organizations understand, measure, and optimize their visibility across AI search systems. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website, platform, or services (the “Services”).
By accessing or using the Services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect information in the following categories:
1.1 Information You Provide
Account Information: Name, email address, organization, job title, password, and any profile details you submit.
Billing Information: When you purchase a subscription, we collect payment information through our secure payment processor (e.g., Stripe). Captiva does not store full credit card numbers.
Content You Upload: This may include website URLs, documents, text, brand materials, or other data you choose to analyze through our platform.
Communications: Emails, support requests, chat messages, or other communications with our team.
1.2 Information Automatically Collected
Usage Data: Log files, click paths, pages visited, features used, timestamps, error logs, and performance metrics.
Device & Browser Data: IP address, browser type, operating system, referrer URLs, and device identifiers.
Cookies & Tracking Technologies: We use cookies, pixels, and analytics tools to improve performance and understand user behavior.
1.3 AI-Related DataAs part of our Services, we may collect or generate:
AI prompt data
AI-generated responses
Visibility metrics
Brand mentions
Sentiment indicators
Model-retrieved sources
SEO and content analytics
Search engine or LLM-based outputs
Derived insights and performance metrics
1.4 Third-Party Data Sources
Depending on your integrations or workflow, we may collect data from:
Google Search Console
Google Analytics
Content management systems (CMS)
Public websites
AI systems such as ChatGPT, Claude, Gemini, Perplexity, and others (via automated testing or API calls)
We only collect this data with your authorization and according to the permissions you grant.
2. How We Use Information
We use your information to:
Provide and improve the Services
Analyze how AI systems describe and rank your organization
Generate insights, reports, and performance dashboards
Offer recommendations, action plans, and optimization suggestions
Authenticate and secure user accounts
Respond to support requests
Process payments and manage subscriptions
Personalize user experience
Conduct research, benchmarking, and product development
Send updates, marketing communications, and service announcements (you may opt out)
We may use aggregated, anonymized, or de-identified data for analytics, trends, and benchmarking.
We do
not use customer data to train public LLMs.
3. How We Share Information
We do
not sell personal data.
We may share information with:
3.1 Service Providers
Trusted vendors who perform services such as:
Hosting
Cloud storage
Payment processing
Data analytics
Email delivery
Security monitoring
AI model inference (e.g., OpenAI, Anthropic, Google Cloud)
All service providers are contractually required to protect your data.
3.2 Integrations
If you connect Captiva AI with a third-party tool (e.g., Google Search Console), we share only the information required to complete that integration.
3.3 Legal & Compliance
We may disclose information if required to:
Comply with laws or legal processes
Respond to lawful requests from authorities
Protect the rights, property, or safety of Captiva, our customers, or the public
3.4 Business TransfersIf we engage in a merger, acquisition, financing, or sale of assets, your data may be transferred as part of the transaction.
4. Cookies and Tracking Technologies
We use cookies and similar tools to:
Authenticate users
Remember preferences
Track usage patterns
Improve site performance
Deliver marketing or retargeting campaigns
You may disable cookies in your browser, but some features may not function properly.
5. Data Retention
We retain data only as long as reasonably necessary to:
Provide the Services
Meet legal obligations
Maintain business records
Improve platform performance
You may request deletion of your data
at any time.
6. Data Security
We use administrative, technical, and physical safeguards to protect personal information, including:
Encryption in transit and at rest
Access controls
Regular security reviews
Monitoring for unauthorized access
No system is 100% secure, but we take reasonable industry-standard measures to protect your data.
7. Your Rights and Choices
Depending on your location, you may have certain rights, including:
Access your personal data
Update or correct information
Request deletion
Export your data
Object to processing
Opt out of marketing communications
Limit certain data uses
To exercise rights, contact
info@captiva.ai.
8. International Data Transfers
Captiva AI is based in the United States.
If you access our Services from outside the U.S., your data may be transferred to and processed in the U.S. or other countries with different data protection laws.
We use industry-standard mechanisms to safeguard international transfers.
9. Children’s Privacy
Our Services are not intended for individuals under 13.
We do not knowingly collect personal data from children. If we discover such data, we will delete it promptly.
10. AI Usage and Model Interactions
Captiva AI uses AI systems to generate insights, test prompts, and analyze content.
We do
not use your data to train public AI models.
We may process your submitted content via API connections to LLM providers, subject to their security and retention policies.
You may choose to disable optional AI features by contacting support.
11. Links to Other Websites
Our Services may link to third-party websites or tools. We are not responsible for their privacy practices.
You should review their policies before providing any personal information.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.If changes are material, we will notify you via email or prominent notice in your workspace.
13. Contact Us
For questions, requests, or concerns regarding privacy:
Email:
info@captiva.aiWebsite:
www.captiva.ai
