Breaking Down Analytics: Turning Insights into Action

Beyond Rankings: Why SEO Needs a New Kind of Analytics

In traditional SEO, the path to success was relatively clear: rank higher, get more clicks, measure organic traffic, rinse, repeat. Tools like Google Search Console, Ahrefs, and SEMrush became standard issue. Marketers obsessed over page one rankings, bounce rates, and backlinks.

But AI search doesn’t play by those rules.

When a customer asks ChatGPT for the best productivity tools, or when Perplexity answers a question about top sustainable fashion brands—there are no rankings, no clicks, and no easy-to-read dashboards. What’s left is a black box.

That’s why Captiva built its analytics suite from the ground up to decode visibility in AI search—and turn it into actionable competitive advantage.

The Problem with Traditional SEO Reporting

If your brand is investing in content, but only measuring performance through Google traffic, you’re missing critical signals:

• You don’t know if you’re being mentioned by LLMs
• You don’t know how your brand is being described
• You don’t know what prompts you’re missing out on
• You don’t know when competitors are being surfaced instead of you

That’s like driving with only a rearview mirror. You see what already happened—but not what’s happening now, and certainly not what’s happening in AI-driven user journeys.

Captiva changes that.

What Captiva Tracks That Others Don’t

Captiva gives you a visibility layer that traditional SEO tools can’t:

✅ Prompt-Level Recall Tracking

We run live prompts across ChatGPT, Gemini, Claude, and Perplexity to see exactly which brands are being surfaced for high-intent questions in your space.

✅ Entity Sentiment & Context Mapping

We measure not just if you’re mentioned, but how. Are you described accurately? Are you being positioned as a leader or an also-ran?

✅ AI Visibility Index™

Our proprietary scoring system gives you a cross-platform benchmark of your brand’s performance in AI-driven search—updated regularly.

✅ Competitive Prompt Benchmarking

We test the same prompts with your competitors in the mix. Who shows up more often? Who gets cited? Who owns the narrative?

✅ Opportunity Gap Detection

Captiva identifies high-frequency queries where your brand should be showing up but isn’t—so you can capture unclaimed territory.

This Is How You Find Alpha

Alpha in marketing used to mean finding low-competition keywords or uncovering backlink opportunities before everyone else. In the LLM era, alpha is about:

• Discovering semantic territory your competitors haven’t claimed
• Spotting brand drift before it compounds
• Reclaiming narrative positioning at the top of the funnel
• Capturing attention upstream before users ever hit search

Captiva gives you a new lens into your competitive landscape—one focused not on rankings, but on relevance.

A Real Example: How Prompt Analytics Changed the Game

One B2B SaaS client was consistently ranking on page one of Google for high-value keywords, but they noticed a drop in branded search volume. Our audit revealed the issue: LLMs were answering product-related prompts by recommending two of their competitors—but not them.

We optimized their structured data, realigned messaging across their site and third-party sources, and added key context their competitors had claimed.

Thirty days later, they were referenced in 80% of AI-generated responses to their top-tier prompts. Brand lift returned. Pipeline velocity improved. That’s Captiva in action.

From Audit to Ongoing Insights

Captiva isn’t a one-and-done report. It’s a living analytics platform:

• Monitor your AI search footprint in real time
• Track visibility trends across tools and prompts
• Set alerts when competitors are gaining ground
• Get tailored insights and content recs to stay ahead

See the Unseen

If you’re only tracking what Google lets you see, you’re flying blind in AI search.

Captiva opens up a new frontier of data—one that gives your team insight into how AI tools shape your customers' understanding of your brand, and how to win at the point of answer.

Book your 15-minute Captiva walkthrough and see how your AI visibility really stacks up.

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