Breaking Down Analytics: Turning Insights into Action

SEO Needs a New Kind of Analytics

In traditional SEO, the path to success was relatively clear: rank higher, get more clicks, measure traffic, rinse, repeat. Google Search Console was standard issue and marketers obsessed over bounce rates and backlinks.

But AI search doesn’t play by those rules.

When a customer asks ChatGPT a question, or when Perplexity spits out an answer—there are no rankings, no clicks, no conversions. What’s left is a black box.

That’s why our team at Captiva built our analytics suite from the ground up.

The Problem with Traditional Reporting

If your brand is investing in content, but only measuring the performance of it through Google traffic, you’re missing critical signals:

• You don’t know if you’re being mentioned by LLMs
• You don’t know how your brand is being described
• You don’t know what questions you’re missing out on answering
• You don’t know when competitors are being surfaced instead of you

That’s like driving forward with a rearview mirror. You see what used to happen—but not what’s happening now, and certainly not what’s going to happen in the future.

What Captiva Tracks That Others Don’t

A brand new visibility layer:

Prompt-Level Recall Tracking

We run live prompts across ChatGPT, Gemini, Claude, Grok, and more, to see exactly which brands are being surfaced for high-intent questions in your space.

Entity Sentiment & Context Mapping

We measure not just if you’re mentioned, but how. Are you described accurately? Is the model hallucinating? Are you being positioned as a leading option?

AI Visibility Index

Our proprietary scoring system gives you a cross-platform benchmark (1-100) of your brand’s performance in AI-driven search—updated weekly.

Competitive Prompt Benchmarking

We test the same prompts with your competitors in the mix. Who shows up more often? Who gets cited? Who owns the narrative?

Opportunity Gap Detection

Captiva identifies high-frequency queries where your brand should be showing up but isn’t—so you can capture unclaimed territory.

This Is How You Find Alpha

Alpha in marketing typically looks like finding low-competition keywords or uncovering backlink opportunities before everyone else. In the AI era, alpha is about:

• Discovering semantic territory your competitors haven’t claimed
• Spotting brand drift before it compounds
• Reclaiming narrative positioning at the top of the funnel
• Capturing attention upstream before users ever hit search

Captiva gives you a insight focused not on rankings, but on relevance.

An Example: How Prompt Analytics Changed the Game

One B2B SaaS client in the healthcare space was consistently ranking on page one of Google for high-value keywords, but they noticed a drop in branded search volume. Our audit revealed the issue: LLMs (70% from ChatGPT) were answering product-related prompts by recommending two of their competitors—but not them.

We audited their brand, optimized their structured data, realigned messaging across their site and third-party sources, and added key context their competitors had claimed.

3 months later, they were referenced first by AI-generated responses to all  f their top-tier prompts. Brand lift returned. Pipeline velocity improved. That’s Captiva in action.

From Audit to Ongoing Insights

Captiva isn’t a one-and-done report. It’s a living analytics platform:

• Monitor your AI search footprint in real time
• Track visibility trends across tools and prompts
• Set alerts when competitors are gaining ground
• Get tailored insights and content recs to stay ahead

See the Unseen

If you’re only tracking what Google lets you see, it's time to take action.

Captiva opens up a new frontier of data—one that gives your team insight into how AI tools shape your customers' understanding of your brand, and how to win market share.

Book a 30-minute Captiva walkthrough and see how your AI visibility stacks up.

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