How is Captiva different from traditional SEO tools?

Captiva was built for a new era of search—where users ask questions to AI assistants like ChatGPT, Gemini, and Perplexity instead of typing keywords into Google. Traditional SEO still matters, but it’s only part of the picture. Most agencies focus on backlinks, meta tags, and keyword rankings. That’s great for Google, but LLMs don’t work the same way.

Captiva optimizes your brand for how AI models retrieve and recommend content. That means improving how your information is structured, ensuring your content is trustworthy and machine-readable, and aligning your brand narrative across the platforms that AI tools train on. Our software audits how your business shows up (or doesn’t) in real AI conversations and give you specific recommendations to increase your visibility. We want to help you rank #1 to AI engines—and make sure you’re referenced when it matters.