Brand Alignment

AI is your most influential brand storyteller — but is it telling the right story>

Captiva’s Brand Narrative Alignment identifies how LLMs currently describe your business, working to correct, enhance, and reinforce the version of your brand you want people to hear. Using prompt analysis, model interrogation, and reference mapping, we evaluate the tone, accuracy, and consistency of your AI mentions — and take steps to course-correct when they go off-script.

This is not traditional brand work. It’s algorithmic reputation management in the era of generative search.

Our Approach: Tactical, Prompt-Led, and AI-Specific

We begin by running structured prompts across leading models (ChatGPT, Gemini, Claude, Perplexity) to assess how your brand is portrayed. Then we compare the outputs to your real positioning — noting inconsistencies, off-brand framing, or critical omissions.

From there, we take corrective actions: refining your content, adjusting your schema, embedding reference material, and strengthening your presence in high-authority data sources that models trust.

• Model prompt testing & narrative capture
• Side-by-side comparison to official brand messaging
• Messaging refinement & content updates
• Reinforcement of brand tone across owned and third-party web assets

Whether users are asking “What is [your brand]?” or “Is [your brand] the best?”, AI search has real revenue impact. Our brand alligment ensures that what people hear from AI is aligned with what your brand stands for — improving trust, recall, and conversion in AI conversations.

• Enhanced online visibility and stronger brand consistency
• AI-generated collateral that better reflects your brand
• Greater control over your narrative in conversational search