Competitive Benchmarking

AI tools don’t just answer questions — they pick favorites. And if your competitors are showing up more often, you deserve to know why.

Captiva’s Competitive Benchmarking analyzes how often competing brands appear in AI responses and how their content, structure, and signals compare to yours. We run side-by-side reports across ChatGPT, Gemini, Perplexity, Claude, and other leading platforms to surface the visibility, accuracy, and language advantages your competitors may be leveraging — and where they’re falling short.

This isn’t guesswork — it’s data-driven visibility intelligence for the LLM era.

• Brand mention frequency comparison
• Accuracy and tone scoring across competitor AI mentions
• Content structure and prompt performance benchmarking

Market-Aware, Model-Aware, Actionable

We start by identifying your key competitors and mapping high-intent search prompts where they might appear. Then, we test how each brand is represented in AI responses — using identical prompts and standardized analysis — to measure visibility, authority, and messaging alignment.

From there, we surface insights: what competitors are doing right, where you can outperform them, and how to reposition yourself to win attention in AI-driven discovery.

• Prompt development across high-relevance queries
• Side-by-side model testing (ChatGPT, Gemini, Claude, etc.)

In AI-generated search, showing up more — and responding better — than your competitors translates directly into awareness, trust, and customer acquisition. We help you understand your current standing, diagnose weaknesses, and identify moves to get ahead.

• Data-backed insights to inform content and SEO strategy
• Long-term positioning advantage in generative search