Competitive Benchmarking

AI tools don’t just answer questions — they pick favorites. And if your competitors are showing up more often, you deserve to know why.

Captiva’s Competitive Benchmarking feature analyzes how often competing brands appear in AI-generated answers and how their content, structure, and signals compare to yours. We run side-by-side audits across ChatGPT, Gemini, Perplexity, Claude, and other top platforms to surface the visibility, accuracy, and language advantages your competitors may be leveraging — and where they’re falling short.

This isn’t guesswork — it’s data-driven visibility intelligence for the LLM era.

• Brand mention frequency comparison
• Accuracy and tone scoring across competitor AI mentions
• Content structure and prompt performance benchmarking

Market-Aware, Model-Aware, and Actionable

We start by identifying your key competitors and mapping high-intent search prompts where they might appear. Then, we test how each brand is represented in AI responses — using identical prompts and standardized analysis — to measure visibility, authority, and messaging alignment.

From there, we surface actionable insights: what competitors are doing right, where you can outperform them, and how to reposition yourself to win attention in AI-driven discovery.

• Prompt set development across high-relevance queries
• Side-by-side model testing (ChatGPT, Gemini, Claude, etc.)

In AI-generated search, showing up more — and looking better — than your competitors translates directly into awareness, trust, and customer acquisition. This feature helps you understand your current standing, diagnose weaknesses, and identify high-leverage moves to get ahead.

• Increased share-of-voice in AI answers
• Clear differentiation from similar brands
• Data-backed insights to inform content and SEO strategy
• Long-term positioning advantage in generative search