Content Optimization

‍Maximizing Your Digital Potential

Captiva’s Content Optimization service rewrites your existing web content to match the way large language models (LLMs) like ChatGPT and Gemini parse, prioritize, and generate answers. These models don’t rely on keyword density or backlinks—they depend on clarity, context, structured entities, and semantic relevance.

Our team analyzes your content through an LLM lens to identify gaps, hallucination risks, and missed retrieval signals. We then revise your content to improve factual grounding, embed high-value entities, and surface the right signals to become a trusted source in AI-driven responses.

• Entity enrichment (e.g., company name, services, location, founder, etc.)
• Semantic restructuring to match model tokenization and retrieval behavior
• Reference-friendly formatting (e.g., bulleted facts, FAQs, sources)
• Alignment with LLM training patterns and preferred content structures

Deep Model Understanding, Practical Content Strategy

We begin by selecting high-priority pages or articles with potential for AI-driven exposure. Using prompt-driven audits and AI visibility testing, we pinpoint which parts of your content are ignored, misrepresented, or misunderstood by language models.

Then we rebuild it—without changing your voice—into a format that’s easier for LLMs to interpret and more likely to be included in model outputs.

• Target page selection
• Prompt audit and gap analysis
• Semantic and structural content rewrite
• Entity tagging and LLM-focused revisions

LLMs now shape consumer awareness—if your content isn’t optimized for them, it’s invisible. This service improves your chances of being cited, quoted, or paraphrased by AI tools, while ensuring accuracy and authority in what’s said.

• More AI citations of your brand and content
• Reduced misinformation or omission in responses
• Improved content quality for both humans and machines
• Future-proofed SEO for the next generation of search